This article by Will Dayble on smashingmagazine is about design consultancy.
It’s about wrangling that client who uses empty sentences like:
“We want a snappy, simple experience” or “It should be on brand and should really pop”.
It’s about commanding the room and setting a vision before moving on to wireframes and pixels.

Super interesting and handy while communicating with designer.

How To Help A Real-Life Knight Achieve His Goals

Just to give you a glimpse, he starts every consultation with his banned words:

• Clean
• Simple
• Fast
• Snappy
• Some
• Most
• Nice